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TutorMe Mobile app uX overhaul

A phone is held by a person and the app showing on the screen is called "TutorMe."
My Roles
• Research
• Design lead
• Consultant
Timeline
01/08/23 - 02/08/2023
Project Overview

Doubled usability and accessibility scores while established brand cohesion across all users' touch-points.

What we've done

1. Comprehensive UX audits
2. User journey mapping
3. Shared insights with the team, suggested solutions
4. Aligned on the idea
5. Proposed two solutions: one that solves the immediate problem and another one with higher ROI.
6. Discussion to gain team's buy-ins
7. Developed a prototypes for AB Testing
8. Conducted usability testing internally
9. Created design system foundation for iOS mobile app

Results

Before

After

N/A
WCAG 2.0 AA Compliant
N/A
Easy Navigation
N/A
Reduced Cognitive Load
N/A
Brand Consistency
N/A
iOS
N/A
Android

Testimonials

"She totally nailed it! We put off our new business for three years, buried under a mountain of tasks. But she swooped in and got it done in under two months with her systematic approach! I feel like a weight has been lifted off our shoulders."

Fani Ordonez

CEO @Easy Street Financial Group

"She made this whole thing enjoyable and easy for us! Thanks for all the details and notes – so professional, helpful! Definitely going to recommend her to all our clients!"

Jessica Kim

Co-founder @Easy Street Financial Group

"...Yoonah knocked it out of the park, elevating the app far beyond its original footprint."

Jake Mitchelle

VP of Product @ TutorMe

“...I was thrilled by how Yoonah synthesized our team’s learnings and discussion into a real solution...”

Eli Sidman

Lead Designer @TutorMe

"When she creates and designs, customers and stakeholders say, "I love this!”

Adrienne Tucker

Senior UX Researcher @GoGuardian

"Yoonah always advocating for the user while working within tech and business constraints."

Fernanda Shin

Lead Designer @GoGuardian Beacon

"Yoonah's central role in creating a process for checking design accessibility has significantly improved our product's overall quality and made it more inclusive."

Neil Estacio

Director of Product Design @GoGuardian

"She always questions the 'why' behind each design decision, ensuring that her designs are grounded in user needs and business objectives."

Carol Lieu

Lead Designer @GoGuardian Teacher

"Yoonah has been such an advocate for accessible design and has encouraged me to think through this aspect of design in a much more detailed way."

Jules Benette

Lead Designer @GoGuardian Admin

"I am incredibly grateful for her attention to detail and expertise."

Zach Spitulski

Lead Designer @GoGuardian Admin

"Yoonah is also an amazing advocate for Accessibility and thoughtfully considers her users in her design solutions."

Marissa Manalo

UX Designer @GoGuardian

"Even in such a short time, she demonstrated exceptional design skills, creativity, and a high level of ownership."

Anna Belova

Product Manager @TutorMe

"I consider myself fortunate to have had Yoonah as both a friend and mentor on my UX Design journey."

Judith Joseph

Product Designer @Naked (Mentee)

"...her positive outlook served as an exceptional source of motivation during challenging times."

Joyce Kim

Product Designer @EndPoint (Mentee)

Let's work together!

Contact me at