Doubled usability and accessibility scores while established brand cohesion across all users' touch-points.
1. Comprehensive UX audits
2. User journey mapping
3. Shared insights with the team, suggested solutions
4. Aligned on the idea
5. Proposed two solutions: one that solves the immediate problem and another one with higher ROI.
6. Discussion to gain team's buy-ins
7. Developed a prototypes for AB Testing
8. Conducted usability testing internally
9. Created design system foundation for iOS mobile app