Reduced Time to Value (TtV) by addressing data privacy concerns and offering a pre-signup preview of the product's interface and features.
1. Created a prototype based on the given direction.
2. Conducted usability research and learned there were more underlying problems.
3. Pivoted our direction
4. Conducted discovery research to find the root cause
5. Iterated prototypes based on user feedbacks
6. Synthesized the learnings from the concept testing
7. Discussion to gain marketing team's buy-ins
8. Documented next steps
9. Created a prototype to test the hypothesis based on the research