Back
edtech

EdTech Landing Page

A multiple layouts showing different pages of 3C Clinic's website.
My Roles
• UX Audit
• Design Direction
• Wireframing
• A/B Testing
• Web Development

*Partnered with an amazing UX designer, Jisoo Shon
Scope & Timeline
4/1 - 5/10/2024
A Landing Page (For Parents)
Project Overview

After the comprehensive UX audit, our main focus was delivering key messages to parents with minimal cognitive load – We achieved this by establishing clear hierarchy and replacing excessive jargons and misleading images with simple, straightforward messages paired with relevant images.

What's next?
Parents to see more examples of kids' work and their interactions during Zoom live sessions. To meet this need, our plan is to deliver program previews using more interactive formats such as Gifs, and short Videos.
before
• Disruptive popup
• generic messages
• Lengthy block of text
• No visual hierarchy
• excessive jargons
• misleading images
• confusing navigation/ flow
after
• no popup
• Tailored messages for parents
• concise and simplified copy
• clear visual hierarchy
• no jargons, simple language
• relevant images
• clear navigation/ flow

What's upgraded?

Before

After

N/A
WCAG 2.0 AA Compliant
N/A
Copywriting
N/A
relevant images
N/A
IA • Visual hierarchy
N/A
Clear Navigation
N/A
mobile-responsive

Testimonials

"She totally nailed it! We put off our new business for three years, buried under a mountain of tasks. But she swooped in and got it done in under two months with her systematic approach! I feel like a weight has been lifted off our shoulders."

Fani Ordonez

CEO @Easy Street Financial Group

"She made this whole thing enjoyable and easy for us! Thanks for all the details and notes – so professional, helpful! Definitely going to recommend her to all our clients!"

Jessica Kim

Co-founder @Easy Street Financial Group

"...Yoonah knocked it out of the park, elevating the app far beyond its original footprint."

Jake Mitchelle

VP of Product @ TutorMe

“...I was thrilled by how Yoonah synthesized our team’s learnings and discussion into a real solution...”

Eli Sidman

Lead Designer @TutorMe

"When she creates and designs, customers and stakeholders say, "I love this!”

Adrienne Tucker

Senior UX Researcher @GoGuardian

"Yoonah always advocating for the user while working within tech and business constraints."

Fernanda Shin

Lead Designer @GoGuardian Beacon

"Yoonah's central role in creating a process for checking design accessibility has significantly improved our product's overall quality and made it more inclusive."

Neil Estacio

Director of Product Design @GoGuardian

"She always questions the 'why' behind each design decision, ensuring that her designs are grounded in user needs and business objectives."

Carol Lieu

Lead Designer @GoGuardian Teacher

"Yoonah has been such an advocate for accessible design and has encouraged me to think through this aspect of design in a much more detailed way."

Jules Benette

Lead Designer @GoGuardian Admin

"I am incredibly grateful for her attention to detail and expertise."

Zach Spitulski

Lead Designer @GoGuardian Admin

"Yoonah is also an amazing advocate for Accessibility and thoughtfully considers her users in her design solutions."

Marissa Manalo

UX Designer @GoGuardian

"Even in such a short time, she demonstrated exceptional design skills, creativity, and a high level of ownership."

Anna Belova

Product Manager @TutorMe

"I consider myself fortunate to have had Yoonah as both a friend and mentor on my UX Design journey."

Judith Joseph

Product Designer @Naked (Mentee)

"...her positive outlook served as an exceptional source of motivation during challenging times."

Joyce Kim

Product Designer @EndPoint (Mentee)

Let's work together!

Contact me at